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Assessing Corporate Culture

Author: Geoff Sheffrin, P.Eng., C.Eng.

In this video and in his book Geoff Sheffrin, P.Eng., C.Eng., demonstrates that an excellent corporate culture comes from the careful selection and fulfillment of four key attributes: Values, Attitudes, Expectations and Beliefs, and how to manage them, and perpetuate the power that an Excellence Culture can deliver. Geoff is a licensed and certified Professional Engineer practicing in North America and in Europe. Geoff is a graduate in Mechanical and Production Engineering with a post graduate diploma in Human Sciences. Throughout his extensive and diverse career Geoff has been in the unique position of being able to combine the rigid, structured, and disciplined requirements of the Engineering Professional with the softer and more intuitive requirements of the Human Resource Specialist. Geoff continues his career as a Management Consultant and one of the principals of a “boutique” engineering consulting practice. The consulting practice specializes in process, manufacturing, and strategic development for pharmaceutical, food, and personal care product industries. Find out more at