E-Learning Program: Writing that Sells: Technical Proposals & Pitches Certificate Course
August 18, 2023 - January 31, 2025
This is an e-learning offering available to students on-demand. You take this program at your own pace. There is no start and end date.
Are your proposal submissions rejected more often than you’d like?
Do you struggle to find the perfect combination of content, format, and hook that will set your proposal apart from the rest?
This program provides you with tools to deliver impressive proposals and develop stronger relationships with clients and win over potential clients. Developed specifically for an engineering/technical audience, it’s not your typical self-paced course. Its blended approach allows you learn independently and provides opportunities to interact with Christa Bedwin, the course’s subject matter expert and instructor through discussion boards and assignments.
To earn your certificate for completing this course you’ll submit a project for evaluation for which you’ll receive individual feedback and gain insight from Christa’s 25 years of experience with writing for engineers and scientists.
- Identify and implement the elements of strong proposals
- Articulate your strengths and status in your market niche
- Differentiate proposal styles
- Learn when and how to case studies and pitch decks, and the identify elements that make them effective
- Explore persuasive and engaging language for proposals
- Develop tools to elevate the quality of your proposal submissions
- Reading Assignments
- Interviews with proposal-writing experts
- Discussion groups
- Final project with individual feedback from instructor
This program qualifies you for 10 hours of continuing education credits.
About the Instructor
Christa Bedwin earned a B.Sc. in Chemistry and a B.Ed., a yoga teacher’s certificate, and a professional chemist’s designation. She is a Senior Technical Editor with over 20 years of experience writing and editing and coaching scientific and engineering writers. She edits for educational and trade publishers, industry, government, and academia specializing in education, chemistry, engineering, and the environment.
Christa teaches technical writing to professional engineers and scientists in Canada and internationally. She has published several textbooks about technical writing for scientific reporting consultants and has contributed chapters to Editors Canada’s books Editing Canadian English and Editorial Niches.